What we deliver
Marketing and go-to-market that evolve with your stage
  • Marketing and go-to-market that evolve with your stage
  • From MVP → MSP (Minimum Saleable Product) to repeatable growth
  • Messaging, proof points, and traction that investors instantly recognize
How it works
Marketing isn’t decoration – it’s evidence. We turn your market response into investor-grade proof.
  • Ideation (Bronze)
    Lean 3.0 Marketing Goal: Define positioning, build a landing, validate demand.
    What Investors Look For: A fresh, compelling idea, a strong team, and a clear customer need.
  • Validation (Silver)
    Lean 3.0 Marketing Goal: Move from MVP to MSP (first real sales), capture insights.
    What Investors Look For: Ability to build and ship the product, an engaged customer waitlist, and the first paying customers.
  • Growth (Gold)
    Lean 3.0 Marketing Goal: Scale channels, retention, and unit economics.
    What Investors Look For: A growing base of active users, improving customer retention, and healthy unit economics.
  • Scale (Platinum)
    Lean 3.0 Marketing Goal: Brand, partnerships, network effects, fundraising narrative.
    What Investors Look For: Strategic channel partnerships, visible network effects, reputable investors on board, and rapid, sustainable growth.
Process
Apply
Diagnostic
Lean 3.0 & Ladder of Proof
Stage mapping
Bronze/Silver/Gold/Platinum
Tailored plan
for growth & marketing
Execution
& investor-ready proof
Who it’s for
Marketing support for founders from first validation signals to new markets and fundraising rounds.
  • Idea-stage startups needing crisp positioning & first signals
  • MVP teams pushing to MSP and first paying customers
  • Startups preparing for a round with clear traction narratives
  • Teams entering new markets and scaling brand & partnerships
Why Startup Mastery
A Lean 3.0, investor-ready platform built to take you from first idea to funded startup.
  • Built on Lean Innovation 3.0 (strategy × marketing × investor readiness)
  • Direct correlation with Ladder of Proof (NfX)
  • One platform from idea to raise
  • International experience across 200+ projects