STARTUP MASTERY
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Lean Innovation 3.0

Global Venture Studio

From a zero-stage idea to a global unicorn — across borders.

Startup Mastery is a global venture studio. Using the Lean 3.0 methodology and an AI co-founder, we take ventures from the idea stage to local product–market fit — then to global scale through a network of country hubs. Built for partners, investors and institutions shaping the next generation of companies.

📘 Based on the book Lean Innovation 3.0.
Who we are

A global venture studio

We build and scale startups across borders — from a zero-stage idea to global product–market fit. Local hubs, national programs, the Lean 3.0 method and an AI co-founder. Built for partners, investors and institutions.

🌍8countries & hubs
🚀1KStartups national program
🧠Lean 3.0proprietary methodology
🤖AIco-founder per venture
🇮🇱Israel 🇺🇦Ukraine 🇨🇿Czechia 🇵🇹Portugal 🇨🇾Cyprus 🇩🇪Germany 🇧🇬Bulgaria 🇧🇷Brazil

In good company

Sikorsky Challenge NOVA School of Business & Economics TransfoTech BDO Pearl Cohen
⚠️90%of startups fail
💸$500Bburned on products nobody needs
Everyone waits for an MVP, a team and traction. We’re the only ones who start at the idea stage — and take you to unicorn.
The shift

The old way kills ideas. Lean 3.0 doesn’t.

Lean Startup said “build an MVP and see”. Lean 3.0 goes earlier: you sell before you build.

Build-first

Product first

  • Six months building an MVP on faith
  • Launch — and silence: there’s no market
  • Money & time burned before the first customer
  • Pivot when it’s already too late
Lean 3.0 · Sell-first

Sale first

  • Validate the problem through interviews
  • Find early adopters & design partners
  • Make the first sale before any code
  • Build only what people already pay for
Scientific foundation

Not “common sense”. Behavioral economics.

Lean 3.0 is built on Prospect Theory by Kahneman & Tversky. Founders, customers and investors all decide under uncertainty and bias — loss aversion above all. Understand it, and you win the market.

🏅 Prospect Theory — Nobel Prize in Economics, 2002
A golden triangle — or a Bermuda one?
🎯Customerto pay or not — weighing the loss
🧭Founderwhat to build — under uncertainty
💼Investorwhether to believe — same scales
All three decide under cognitive bias

All three in sync — a unicorn is born. One link missing — the startup vanishes like in the Bermuda Triangle. Our methodology aligns all three sides — that’s why Mars is by your side.

Methodology

The five stages of Lean 3.0

The path straight from Igor Peer’s book — on the Startup Mastery platform. Every stage builds on the previous, no skipping.

🎧

Pre-Start Marketing

Listen to the market first. Problem hypothesis, segments, who to ask.

Problem validation

Customer interviews. Confirm the pain with facts, not opinions.

Early adopters

Find those ready to go first. Your design partners.

📦

MSP

Minimum Sellable Product — not just viable, but sellable.

💰

First sale

Money in the account before any code. Traction you can grow on.

Meet

Mars — your AI co-founder

Not a one-line chatbot. Mars is trained on the entire Lean 3.0 methodology and takes on the work of a whole team.

Mars — AI co-founder

Mars

Dedicated AI Co-Founder

Knows startups and Lean 3.0 inside out. Runs your project on the platform — every day, no days off.

Become a partner
🧠
Lean 3.0 methodology

knows the framework cold and guides you by it

🔍
Customer research

interviews, segments, demand validation with facts

💻
Writes code

from prototype to a working MSP

📊
Presentations

pitch decks for customers and investors

📈
Financial models

unit economics, forecasts, scenarios

🚀
Runs the project

keeps the pace, drives to the next milestone

Launch trajectory

Your climb to orbit

A rocket reaches orbit before it flies on. Five stages: validate the idea → build an MSP → reach orbit — Local PMF, champion of your market → then break orbit and accelerate to Global PMF, the road to a unicorn. By our methodology, you don’t skip Local PMF.

🚀
To MarsPlatinumGlobal PMF → unicorn — break orbit, accelerate via hubs
partnership
🌍
OrbitGoldLocal PMF — champion of your market
equity
🛰️
LiftoffSilverMSP — minimum sellable product, built to expand
equity
🔥
IgnitionBronzeMars validates: personas, research, demand
€150
⏱️
CountdownBasicValidate the idea before a cent is spent
€0

🔒 Local PMF is the gate. By our methodology you don’t skip it — there’s no Global without Local.

Three levels

From idea to orbit

Not just to help you start — but to guide you by the right methodology to a global company. You enter, you show traction, we become a partner.

Countdown → Ignition · Bronze

Education + validation

Text-based Mars · platform
You come in with an idea. Mars validates it himself — personas, research, a problem infographic — with no landing and no ad budget.
  • The full methodology path
  • Idea & competitor breakdown
  • Validation via personas & research
  • 📘 The Lean 3.0 book included (worth €30)
  • Personal group with Mars
€0 → €150a token Bronze fee = a filter for those who actually do the work
Venture Studio Liftoff · Silver / Gold

MSP and first sales

Dedicated Mars · equity-based
Bronze confirmed the problem — now we package it. Mars builds a real landing, opens a waiting list, hunts early adopters and design partners. We drive traffic and join for equity.
  • Everything in Ignition
  • Mars as a dedicated AI co-founder
  • A real landing: problem + solution
  • Waiting list → early adopters → design partners
  • MSP, first sales, Local PMF
Equitywe join for a stake against results
Orbit · Platinum

Global PMF and scale

Global partner network
Local PMF proven — we take you global through our partner network. From a working local model to global product-market fit.
  • Everything in Liftoff
  • Reaching global product-market fit
  • A global network of partners & hubs
  • Access to capital
Partnershipterms are individual
How it works

Five steps — and Mars is running your project

You arrive here

Learn the program, the methodology and how Mars works.

Leave your details

Quick form — and Mars opens a personal chat with you.

Personal group

Your own Telegram group with Mars, one on one.

Project on the platform

Mars opens your project and starts running it.

Community

Demos, networking, Zoom and offline with other founders.

Local → Global

Where Startup Mastery launches

We don’t ask founders to relocate. We enter each country with local partners, prove local product–market fit in the local language — then scale it to global PMF through a network of regional hubs.

🇮🇱

Israel

Home base

Built on Startup-Nation DNA and the grant playbook — where the model was proven.

🇺🇦

Ukraine

Anchor pilot

Live pipeline through the Sikorsky Challenge network of university startup schools and selection contests.

🇨🇿

Czechia

EU hub

European base for Central Europe — fund home and launch point into the EU.

🇵🇹

Portugal

EU hub

English-friendly with a strong public push — Startup Portugal and the Web Summit ecosystem.

🇨🇾

Cyprus

Global HQ

Headquarters of Startup Mastery Global — EU, English and a large tech-minded community.

🇩🇪

Germany

Next wave

Expanding to a large founder diaspora — local partners coming.

🇧🇬

Bulgaria

Next wave

EU member with a fast-growing tech ecosystem — our entry point into South-East Europe.

🇧🇷

Brazil

Next wave

Gateway to Latin America — the region’s largest startup market and talent pool.

Each market runs in its own language, with local partners on the ground. A partner in your country? Let’s talk →

Who it’s for

Who this is for

💡

You have an idea

But you don’t know if there’s a market — and you’re afraid to waste six months.

🔨

You’re already building

And you want first sales faster — with a partner, not alone.

🤝

You need a co-founder

Who actually works on the project 24/7 and keeps you in rhythm.

Partner with Startup Mastery

Become a local partner, investor or institutional ally in our global venture studio. Leave your details — we’ll reach out.

Thank you!

We’ll be in touch shortly. You can also reach us directly:

Message us on Telegram →
Backed by Lean Innovation 3.0 · Startup Mastery LDA, Shefayim, Israel
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