Startup Test-Drive · $9. 5 days. A clear GO / NO-GO.

Why a test-drive

Motion isn’t progress

Founders lose years building things nobody wants. A test-drive spends 5 days and $9 to find out first, before you spend the year.

Steer before you buy

Test the idea, not your savings. A short spin tells you if the road is real.

An honest verdict

GO or NO-GO, both save you a year. A NO-GO is a win too: it stops the wrong build early.

Solo, but not alone

An AI co-pilot rides shotgun the whole way, reading your gauges and calling the turns.

The track · 5 pit stops

Drive from idea to verdict

One lap a day. Scroll down and drive the track. Each stop moves your idea one step closer to a clear answer.

🚦

🏁

01

Pit stop 1 · Ignition

Sharpen the idea

Turn a fuzzy idea into something you can actually test: where you’re headed, whose problem you solve, and the 3 things that could sink it.

→ A clear map of your idea

02

Pit stop 2 · Scout the road

Who is it really for

Get crystal clear on who actually wants this and what they’re trying to get done. No more guessing.

→ Your exact customer

03

Pit stop 3 · Rev without a garage

Prove people want it

Before you build anything, check if there’s real interest, with a simple landing page and a bit of pre-launch buzz. Does the market say go or stop?

→ A simple demand test

04

Pit stop 4 · Read the dashboard

Read the numbers

Do people want it, will they pay, and do the numbers add up, turned into a simple readout you can actually read.

→ Your idea’s scorecard

05

Finish line · The verdict

Your GO / NO-GO

A simple scorecard turns green, amber or red, and tells you exactly what to do next.

→ A clear verdict and next move

The instrument panel

See your idea in gauges

Live readiness readout

Do people want it?

Strong

Will they pay?

Good

Biggest risk

Test it

Ready to build?

GO ✓

Red light or green light

Both answers are a win

Still in your head. The idea’s been sitting there for months. It deserves better.

Overthinking it. Reading one more book won’t tell you if it’s real. A test will.

Ready to drive. Green light. Move up with proof, not hope. A NO-GO? You just saved a year.

🎁 Free bonus Lean Innovation 3.0

On us, from day one

The full “Lean Innovation 3.0” book

Igor Peer’s playbook lands in your inbox the moment you start. It’s the exact method your 5 laps are built on. Yours to keep, GO or NO-GO.

~~$19.99~~ Free

Is this your lane?

Who should take the wheel

🟢 Buckle up if you…

Have an idea and keep saying “someday I’ll start”
Read the startup books, and still haven’t started
Want a real verdict before betting a year of your life
Would rather find out in 5 days than 12 months

🔴 Not yet if you…

Want someone to build the whole product for you today
Already have paying customers and a proven product
Aren’t willing to spend 30 min a day for 5 days
Just want theory, not a decision

Why trust the verdict

Built on a proven method

The 5 laps aren’t a quiz. They’re the exact Lean Innovation 3.0 framework that Startup Mastery runs its venture cohorts on - compressed into 5 days.

2,000+

Founders coached by Igor Peer

$14M+

Raised by alumni startups

40+

Startups launched to market

15

Countries on the track

Lean 3.0

The full methodology by Igor Peer - the engine under every lap, not a watered-down teaser.

5 laps

The same idea→verdict path founders run inside Startup Mastery - now solo, with an AI co-pilot.

GO/NO-GO

An honest scorecard, not hype - the straight answer you’d otherwise pay a consultant for.

One price, no catch

Take the test-drive

🔥 Launch offer · −94%

$149.99^$9

🏁 Starts July 25 ·

The whole 5-day test-drive - today

5-lap guided sprint with AI co-pilot $80
Your GO / NO-GO scorecard $30
“Lean Innovation 3.0” book $19.99
Finisher badge + community seat $20

All of it = $149.99 in value

🏁 Start for $9 · −94%

7-day money-back - no questions. And a NO-GO still wins: you save a year and keep the book.

Why so cheap? Because this is a test-drive, not the car. Drive it, then decide.

After the finish line

A GO opens the next gear

Cross the line with a GO and the full track opens. Your $9 counts toward the next step.

01

🏁

You are here

Test-Drive

$9 · a clear yes or no on your idea

→

02

🎓

Learn how to turn your idea into a real plan people want

→

03

🏗️

Then

Venture Studio

Build and launch it with us, in front of real customers

→

04

🚀

Goal

Funding & growth

Raise your first investment and grow from local to global

Pit-stop questions

Before you rev up

Do I need an idea already?+

Yes. Bring one idea you’re itching to start. The test-drive tells you if it’s worth the year.

How much time per day?+

About 30 minutes a lap, 5 days. Solo, but the AI co-pilot keeps you moving.

What if I get a NO-GO?+

That’s a win, you saved a year. You keep the book, the community, and can bring a new idea for another spin.

Is the book really free?+

Yes. “Lean Innovation 3.0” lands the moment you start. A $19.99 value inside a $9 test-drive.

Do I need experience or a tech background?+

No. If you can describe your idea in one sentence, you can drive. The AI co-pilot carries the method for you.

I have a few ideas, which one?+

Bring the one that keeps you up at night. One drive, one idea, you can always spin the others later.

What happens after a GO?+

You’re invited into SM Academy with your $9 credited, and you move up the track toward building and funding.

Stop theorizing
Start driving