Startup Test-Drive · Free for the first 50. 5 days. A clear GO / NO-GO.

Meet your co-pilot

You drive. Mars rides with you

You don’t take the test-drive alone. Mars is your co-pilot and navigator, an AI co-founder. He already guides founders: fast, sharp, no fluff. Now he’ll take you around the track in 5 days, and then keep going with you.

MarsAI co-founder · your co-pilot

A navigator, not a bot

Calls the turns, asks the right questions, keeps the pace. You steer, he guides.

Fast and to the point

Voice, text, your files - Mars turns it all into a clean Idea Card.

He goes further with you

The test-drive is the car. Pass it and you build the rocket: Academy and the studio.

You’re already in

From day one - a profile inside the platform

The test-drive isn’t «buying a course». It’s stepping into the Startup Mastery environment, where you start to take root: your own startup profile, the methodology, and - as you grow - mentors, investors and the studio team.

A profile from day one

The moment you enter the test-drive, a live profile of your startup opens in the platform. Your Idea Card lands straight into it - private, just you and Mars.

It grows, the ecosystem plugs in

As you move up (Bronze → Silver), the platform connects you to mentors, investors and studio specialists. Nothing is shared without your consent.

Mars → team → Unicorn

You start with Mars 1-on-1. At Silver, Mars expands into an agentic team plus live Venture Studio specialists. The shared goal: build a Unicorn.

Why a test-drive

Motion isn’t progress

Founders lose years building things nobody wants. A test-drive spends 5 days to find out first, before you spend the year.

Steer before you buy

Test the idea, not your savings. A short spin tells you if the road is real.

An honest verdict

GO or NO-GO, both save you a year. A NO-GO is a win too: it stops the wrong build early.

Just you and Mars

A personal 1-on-1. Mars guides you every day, and your idea is never shown to anyone without your say-so.

The track · 5 days · 4 chapters

Five days through the book

Here’s exactly what your five days look like before you commit. One lap a day, personally with Mars — you work your own idea, not watch a course. By Friday you’ve lived the whole method and hold a clear verdict.

🚦

🏁

Day 1 · Chapter 1

Why startups crash

You meet Mars, put your idea on the table, and he names the trap it’s walking into — the same one behind the $500B startup graveyard. You leave with a working name for it.

→ Your startup, first draft on the record

Day 2 · Chapter 2

Who is it really for

Building the product is the easy part — being chosen is the hard part. You map who your idea is actually for and the real pain each of them carries.

→ Your customer segments and the pain behind each

Day 3 · Chapter 3

Why the market says no first

Switching to anything new feels like a loss, so most people say no first. It’s not a verdict on your idea — it’s psychology that breaks founders who don’t see it coming. You learn who says yes early, and why the rest follow them.

→ Your first circle: who to win first

Day 4 · Chapter 4

Sell before you build

The busiest lap. Mars folds the week into your Idea Card, runs a live competitor scan of your market — local and global — and sets up your profile on the platform with an investor-ready pitch.

→ Idea Card + competitor map + live profile + pitch

Finish · Day 5

GO / NO-GO verdict

Mars runs your Idea Card against the Lean 3.0 readiness formula and gives you a straight verdict — go, go with conditions, or don’t. You walk away with a Basic Presentation of your startup and a clear next move.

→ Verdict + your Basic Presentation + next step

The instrument panel

How ready is your Idea Card

Live readiness readout

Core clear?

Yes

Packaging clear?

Almost

Gaps honest?

Visible

Pitch lands?

GO ✓

Red light or green light

Both answers are a win

Still in your head. The idea’s been sitting there for months. It deserves better.

Overthinking it. Reading one more book won’t tell you if it’s real. A test will.

Ready to drive. Green light. Move up with proof, not hope. A NO-GO? You just saved a year.

🎁 Free bonus Lean Innovation 3.0

On us, from day one

The full “Lean Innovation 3.0” book

Igor Peer’s playbook lands in your inbox the moment you start. It’s the exact method your 5 laps are built on. Yours to keep, GO or NO-GO.

~~€19.99~~ Free

Is this your lane?

Who should take the wheel

🟢 Buckle up if you…

Have an idea and keep saying “someday I’ll start”
Read the startup books, and still haven’t started
Want a real verdict before betting a year of your life
Would rather find out in 5 days than 12 months

🔴 Not yet if you…

Want someone to build the whole product for you today
Already have paying customers and a proven product
Aren’t willing to spend 30 min a day for 5 days
Just want theory, not a decision

Why trust the verdict

Built on a proven method

The 5 laps aren’t a quiz. They’re the exact Lean Innovation 3.0 framework that Startup Mastery runs its venture cohorts on - compressed into 5 days.

2,000+

Founders coached by Igor Peer

$14M+

Raised by alumni startups

40+

Startups launched to market

Countries on the track

Lean 3.0

The full methodology by Igor Peer - the engine under every lap, not a watered-down teaser.

5 laps

The same idea→verdict path founders run inside Startup Mastery - now personal, 1-on-1 with Mars.

GO/NO-GO

An honest scorecard, not hype - the straight answer you’d otherwise pay a consultant for.

One price, no catch

Take the test-drive

🔥 Early Birds · first 50 seats

€149.99FREE

🏁 Starts the day you join

The whole 5-day test-drive — free for the first 50, then €9

Personal 1-on-1 with Mars, 5 days €45
Market research + competitor map €18
Investor-ready elevator pitch €14
Idea description + positioning €12
Your startup profile in the Startup Mastery platform €14
Idea Card - one clean page (local + EN) €15
GO / NO-GO verdict + your Basic Presentation €12
“Lean Innovation 3.0” book €19.99

All of it = €149.99 in value

Nothing to pay, nothing to lose. And a NO-GO still wins: you save a year and keep the book.

Why free? We are opening the first 50 seats before the public launch. After that the test-drive is €9.

After the finish line

A GO opens the next gear

Cross the line with a GO and you’ve driven the car. Now you build the rocket: the full track opens and you move straight to the next step.

🏁

You are here

Test-Drive

Free for the first 50 · a clear yes or no on your idea

→

🎓

SM Academy

Learn how to turn your idea into a real plan people want

→

🏗️

Then

Venture Studio

Mars expands into an agent team + studio specialists - we build and launch with real customers

→

🚀

Goal

Funding & Unicorn

You raise investment and grow from local to global - the whole team aims for a Unicorn

Pit-stop questions

Before you rev up

Do I need an idea already?+

Yes. Bring one idea you’re itching to start. The test-drive tells you if it’s worth the year.

Is it really free?+

Yes — for the first 50 founders. We are opening the test-drive before the public launch, so the first seats cost nothing. After that it is €9.

How much time per day?+

About 30 minutes a lap, 5 days. Personally with Mars every day, so you never stall.

What if I get a NO-GO?+

That’s a win, you saved a year. You keep the book, the community, and can bring a new idea for another spin.

Is the book really free?+

Yes. “Lean Innovation 3.0” lands the moment you start. A €19.99 value, and right now the whole test-drive costs nothing.

Do I need experience or a tech background?+

No. If you can describe your idea in one sentence, you can drive. Mars carries the method for you.

Will others see my idea?+

No. Everything is a private 1-on-1 with Mars. Your idea is never shared without your consent.

What language?+

We work in your language, so you can express it best. We build the Idea Card in it, then translate it to English, because next you’re building an international startup.

I have a few ideas, which one?+

Bring the one that keeps you up at night. One drive, one idea, you can always spin the others later.

What happens after a GO?+

You’re invited into SM Academy and you move up the track toward building and funding.

Stop theorizing
Start driving